The US ski industry is thriving, with over 400 resorts and increasing skier visits, highlighted by a 10% rise in the 2022/23 season. The market, projected to reach $15 billion by 2032, is driven by trends like all-inclusive packages and luxury experiences. However, climate change poses challenges, leading to investments in snowmaking technology. The industry significantly impacts the economy, exemplified by New York State’s $511.6 million winter visitor spending. Adaptation to evolving conditions and traveler preferences is key to future growth.
Skier/Snowboarder Participation
The 2022/23 ski season recorded approximately 65.4 million skier and snowboarder visits in the US, marking a significant increase of nearly 10% since the introduction of the Epic Pass. This surge highlights the growing popularity of skiing and snowboarding as recreational activities.
Demographics
The age demographics of US skiers and snowboarders show that the largest participant groups are those aged 36-45 and 46-55 years. This suggests that skiing and snowboarding appeal broadly to middle-aged adults and those nearing retirement, indicating a wide-ranging attraction of the sport.
Ski Vacation Market Size and Trends
The global ski vacation market is projected to reach $15 billion by 2032, growing at a compound annual growth rate (CAGR) of 8%. In the US, both domestic and international travelers fuel the ski vacation market, drawn to the country’s world-class ski resorts.
Key Trends
- All-Inclusive Ski Packages: There is a growing preference for all-inclusive ski packages that provide convenience and a hassle-free experience. These packages often include accommodation, lift tickets, equipment rental, and meals, appealing particularly to families and groups.
- Luxury Ski Holidays: The demand for luxury ski holidays is on the rise, with travelers seeking high-end accommodations, gourmet dining, and exclusive services. Ski resorts are responding by upgrading facilities and offering premium experiences.
- Millennial and Gen Z Travelers: Millennials and Gen Z travelers are increasingly engaging in ski vacations, attracted by adventure and scenic locations. Their preferences for unique and customizable experiences are reshaping ski resort offerings.
Impact of Climate Change
Climate change poses a significant threat to the ski industry. Resorts face unpredictable snow conditions and shorter ski seasons, prompting heavy investments in snowmaking technology. Resorts are also diversifying their offerings with activities such as hiking, mountain biking, and wellness retreats to attract visitors year-round.
Snowmaking Technology
Advanced snowmaking technology is crucial for many ski resorts, allowing them to produce artificial snow and maintain slopes during warm spells. This investment extends the ski season and ensures reliable ski conditions, which is essential for sustaining visitor numbers.
Economic Impact
The economic impact of the ski resort industry in the US is substantial. For instance, New York State’s 2022/23 season saw direct winter visitor spending amounting to $511.6 million. This spending encompasses on-mountain and off-mountain expenses, including lift tickets, equipment rentals, dining, and lodging.
Visitor Spending
- Day Visitors: The average day visitor spent $106 per day.
- Overnight Visitors (Commercial Lodging): These visitors spent $218 per day.
- Overnight Visitors (Family/Friends or Own Accommodation): These visitors spent $131 per day.
- Blended Average: The overall average spending per person per day during the winter season was $137.
Broader Economic Benefits
Visitor spending significantly boosts local economies, supporting various businesses and creating jobs. Restaurants, shops, and service providers benefit from the influx of tourists during the ski season.
Conclusion
The US ski industry remains a robust and essential part of the tourism landscape, despite challenges from climate change and evolving traveler preferences. Resorts that offer comprehensive, hassle-free experiences are well-positioned to capitalize on the growing demand for ski vacations. The economic impact of the ski industry is significant, with direct visitor spending crucial for local economies during the winter months.
The future of the US ski industry hinges on its ability to adapt to changing conditions and cater to the diverse needs of modern travelers. By investing in technology, enhancing the visitor experience, and promoting year-round activities, ski resorts can continue to thrive and
